Sustainability solutions need the power of networks

Posted by Washington Post: Juliet Eilperin on February 21st, 2011
ScienceDaily: The choices an individual makes about environmental issues are affected by family, friends and others in a person's social network. Michigan State University scientists are studying how to harness the power of social networks to better communicate sustainability science. "Instead of trying to communicate with thousands of people, we can be more effective by using the structure of social networks to spread information," says Thomas Dietz, MSU assistant vice president for environmental research......

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