Save Your Logo: Lacoste joins bid to help endangered crocodile

Posted by Washington Post: Juliet Eilperin on May 29th, 2010
Agence France-Presse: Michel Lacoste proudly brandished a small relic of ancient times: an endangered baby Orinoco crocodile whose survival could hinge on a new marketing operation. The textile entrepreneur and heir of the French clothing giant known for its iconic crocodile logo traveled to Colombia to meet the rare reptile raised in captivity. The eponymous crocodile, which traces its origins to the drainage basin of the Orinoco River that flows through Colombia and Venezuela, is a fearful ......

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