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Guardian: Known in the United States simply as "the Wave", and in Latin America by the Spanish translation "la Ola", the stadium wave caught the attention of the world's media at the 1986 football World Cup, held in Mexico. Coca-Cola was quick to associate itself with these spontaneous crowd celebrations, running TV ads that showed the waves, and ended with the line "Coca-Cola, la Ola del Mundial" (the World Cup Wave). Since the company was one of the World Cup sponsors, these ads – and so the ......
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Mexico: Nature’s own Mexican wave
Posted by Washington Post: Juliet Eilperin on May 25th, 2010
Posted in Water Conservation