Earth Day at 40: How it Began, Where It’s Going

National Geographic: From grassroots beginnings in 1970, Earth Day--which celebrates its 40th anniversary today--has blossomed into a global tradition. Organizers expect more than a billion to honor Earth Day in 2010--but many will do so with Facebook rather than megaphones. As part of the Billion Acts of Green, an initiative organized by the Washington, D.C.-based Earth Day Network's Green Generation campaign, more than 30 million people will use social media to encourage green activities. One ......

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