Arjen Hoekstra’s innovation: the water footprint

Guardian: You can imagine the eye rolling. In 2002 Professor Arjen Hoekstra first attempted to engage business and the general public with the unsustainable amounts of water embodied in almost every consumer staple. Here was a world struggling to get to grips with carbon footprints, let alone the H2O being squandered by ignorance and thoughtless design. Since then Hoekstra has worked tirelessly to humanise the concept of a water footprint. He has created a calculator at based on the ......

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