Author Archive

Skin-Deep Gains For Amazon Tribe

Wall Street Journal: In a remote Amazon village a full day by canoe from the nearest road in western Brazil, Yawanawá Indians in grass skirts gather around a pile of urukum, a spiky fruit they use to make body paint, and pose for two photographers from the U.S. beauty firm Aveda. The images will help Aveda, a unit of Estée Lauder, sell its popular Uruku line of lipsticks, eye shadows and facial bronzers that use the plant as coloring. The company can charge a premium for products that look good and, at the same time,...