Green jeans: big companies start sustainable clothing initiative

Posted by Washington Post: Juliet Eilperin on March 6th, 2011
Mongabay: Ever wonder how 'green' one pair of shoes was over another? Or how much energy, water, and chemicals went into making your pair of jeans? A new effort by over 32 companies, environmental organizations, and social watchdogs may soon allow shoppers to compare not only price and appeal, but sustainability too. Dubbed the Sustainable Apparel Coalition, the group plans to craft an industry-wide index, which measures the environmental and social impacts of clothing and footwear. With corporate heavyweights......

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