DoNation: ‘If 50 people give up bottled water, I will run a marathon’

Independent: To Hermione Taylor, it was a logical solution to a short-term problem. Due to embark on a sponsored cycle ride from London to Morocco, she found herself unwilling to nag friends for money. "It was the start of the credit crunch and a lot of people were students," she explains. "It felt like too much to ask." So she asked for something else: a promise. A promise to do a bit of good for the planet."We knew we wanted to do something for the environment -- and, ultimately, that does not need money, it......

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